Title The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future Author Chris Guillebeau Publisher Crown Business Description “In The $100 Startup, Chris Guillebeau show you how to lead a life of adventure, meaning, and purpose–and earn a good living. Contrary to popular belief, starting your…
Tag: Marketing
Small Data: The Tiny Clues that Uncover Huge Trends
Title Small Data: The Tiny Clues that Uncover Huge Trends Author Martin Lindstrom Publisher St. Martin’s Press, New York Description “Martin Lindstrom, a modern-day Sherlock Holmes, harnesses the power of ‘small data’ in his quest to discover the next big thing. You’ll learn…How a worn-down sneaker discovered in the home of an 11-year-old German boy…
Selling Vision: The X-XY-Y Formula for Driving Results by Selling Change
Title Selling Vision: The X-XY-Y Formula for Driving Results by Selling Change Author Lou Schachter and Rick Cheatham Publisher BTS Group AB Description “Selling Vision is a step-by-step guide to creating and selling change. By implementing new change management strategies into their unique X-XY-Y selling methodology, the authors: propose a new logic for thinking about…
The STARTUP Equation: A Visual Guidebook for Building Your Startup
Title The STARTUP Equation: A Visual guidebook for Building Your Startup Author Steven Fisher and Ja-Nae’ Duane Publisher McGraw-Hill Education Description “You have a great idea for a new business. Now what? How do you turn that great idea into a viable business? Leveraging visual tools, The Startup Equation leads you step-by-step through the decisions…
The Physics of Brand: Understanding the Forces Behind the Brands that Matter
Title The Physics of Brand: Understanding the Forces Behind the Brands that Matter Author Aaron Keller/Renee Marino/Dan Wallace Publisher HOW Books, an imprint of F+W Media, Inc. Description “The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target,…
The Innovation MAZE; 4 Routes to a Successful New Business Case
Title The Innovation MAZE; 4 Routes to a Successful New Business Case Author Gijs Van Wulfen Publisher BIS Publishers, Amsterdam Description “When you innovate and generate great ideas for new products or services, you are faced with so many pitfalls. A lot of people experience innovation as a maze and get lost on the way….
Business Model Generation
Title Business Model Generation Author Alexander Osterwalder & Yves Pigneur Publisher John Wiley & sons, Inc., Hoboken, New Jersey Description “Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and…
The Monocle Guide to Good Business
Title The Monocle Guide to Good Business Author Andrew Tuck Publisher Gestalten Description This is a book for anyone who has a bright idea for a new business, wants to run their company in a better way or just wishes they could have a nicer office to spend their time in. The Monocle Guide to Good Business is…
Loveworks: How the World’s Top Marketers Make Emotional Connections to Win in the Marketplace
Title Loveworks Author Brian Sheehan Publisher powerHouse books Description This book provides real world business examples and outlines the roadmaps followed by several famous brands to achieve Lovemark (Kevin Roberts 2004) status. Loveworks shows in detail how many of the world’s top marketing companies, including Proctor & Gamble, Toyota, Visa, General Mills, and Diageo have won in the…
100 Ideas That Changed Graphic Design
Title 100 Ideas That Changed Graphic Design Author Steven Heller & Véronique Vienne Publisher Laurence King Publishing Description New in the “100 Ideas that Changed…” series, this book demonstrates how ideas influenced and defined graphic design, and how those ideas have manifested themselves in objects of design. The 100 entries, arranged broadly in chronological order, range from…
Matic Hub 