Title 100 Ways to Create A Great Ad
Author Tim Collins
Publisher Laurence King Publishing Ltd.
From metaphors and mash-ups to killer facts, this book offers an overview of a hundred tried-and-tested approaches used by advertising creatives. Some are rhetorical devices that have been around for thousand years, some are visual techniques inherited from art, others have their roots in classic sales arguments – the approaches vary widely but they have all helped spawn some of the most entertaining ads from recent years.
Featuring around 300 ads from across the world, this guide is an invaluable tool for devising print, television, radio, direct and online ideas. Packed full of inspirational images from the most memorable campaigns, it should help creatives crack even the hardest of briefs.