Designing Corporate Identity

page_1Title Designing Corporate Identity

Editor and Director Josep Maria Minguet

Publisher Monsa Publications

Description

The corporate identity defines the “personality” behind a company or corporation, always designed in accordance, to help to reach the objectives of any business. The minimum concept that makes a brand recognizable is the logo, therein lies the basis of the corporate identity. McDonald’s would be an overwhelming example of what the concept of corporate identity is. The famous logo in the form of M is repeated in each and every one of their products as packaging, merchandising and in any advertising campaign, together with the use of red and yellow colors, shaping the image of one of the most famous trademarks, almost instantly recognizable by the public. Many companies pay large amounts of money for the research, design and execution involved in creating an identity that is extremely distinguishable and appealing to the company’s target audience. Designing Corporate Identity is an approach to the latest international creations in the fascinating world of corporate identity design.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s